In December 2024, we completed our first large-scale reforestation in the Sacred Valley of the Incas.
5,000 native trees were planted in the mountain basin of Kinsacocha, Peru – a sacred act of reciprocity and healing.
We proudly support the Willka Coca Project, founded in 2017 by Jesús Coca Carhuachin. His vision was born from witnessing the pollution of rivers, the melting of glaciers, and the disappearance of sacred lagoons in the high Andes.
To give back to Pachamama – Mother Earth – he began planting trees as an expression of gratitude, care, and responsibility.
We walk beside him on this path.
🌱 Why Trees?
Planting trees is one of the most powerful ways to protect, restore, and regenerate our planet.
Here’s what trees do:
- Purify air, water, and soil
- Prevent erosion and stabilize fragile mountain slopes
- Filter pollutants and improve groundwater retention
- Capture and store carbon dioxide, reducing greenhouse gases
- Create habitat and food for wildlife and humans alike
- Preserve biodiversity and reconnect fragmented ecosystems
- Stimulate rainfall and regulate the water cycle
- Provide shade and cool the environment through evapotranspiration
- Enhance mental and physical health
- Improve well-being and life quality
- Offer timber, fruit, resin, and medicinal plants
- Enrich the landscape and bring aesthetic beauty
- Protect and heal the Earth
- Feed us, breathe with us, and remind us of balance
🏞 How & Where We Plant
Our trees are planted at strategic mountain locations called cuencas – the root zones of the highlands – in naturally fertile soils to ensure their long-term vitality.
The Willka Coca Project collaborates with local communities and farmers who are committed to organic, chemical-free agriculture.
It also promotes a balanced reforestation strategy: prioritizing native trees like Queuña, Molle, and Chachacomo – which restore ecosystems – over invasive species like eucalyptus, which offer fast economic return but long-term ecological harm.
💚 How You Help
We donate 13% of every product sale to support reforestation.
For every alpaca hoodie sold, 60 Peruvian soles (~€15) are contributed, enabling the planting of 15 native trees in the Sacred Valley.
Thanks to your purchases, 420 additional native trees got planted during the next rainy season (2024–2025), greening the slopes of Cusco and nourishing the future.
🤲 Want to Give More?
We gratefully accept direct donations to the Willka Coca Project. Every tree is a blessing. Every act counts.
Our next goal: another 5,000 trees by the end of 2025.
You can support via:
🔗 Donate via Revolut
🔗 Donate via PayPal
Thank you for planting hope with us.
Thank you for remembering what matters.
Together, we regenerate life.
